Alfred Müller AG data protection statement


Article 13 of the Federal Constitution of the Swiss Confederation and the Swiss Federal Act on Data Protection (FADP) oblige every Processor who processes individuals’ personal data to protect this data as well as the privacy and fundamental rights of the Data Subject.

This policy provides information about the gathering and processing of data relating to you (personal data) when using our website.


Visiting our website and data protection

The Controller (within the meaning of the FADP) determining the purpose and means of the processing of personal data is:

Alfred Müller AG
Neuhofstrasse 10
6340 Baar, Switzerland

Data protection officer: Mr Thomas Treichler

Tel.: +41 41 767 02 02
Fax: +41 767 02 00

When you contact us by email, the personal data provided by you is stored by us.

While your browser is connected to our website, the following information (server log files) is exchanged between your browser and our website hos

  • Date and time of your visit to our website
  • Accessed files
  • HTTP status of the request
  • The browser you are using, the browser version and browser settings
  • The operating system you are using and its version
  • The amount of data transmitted
  • The requesting IP address

This information is required to establish the IP connection, but does not allow any conclusions to be drawn about you as an individual and is not evaluated by us.

We delete the data generated in this context once we are no longer required to store it, or we restrict its processing if there are any statutory retention requirements. If there is no statutory requirement to retain data, the log files will be deleted and/or overwritten by more recent log files as soon as you leave our website.

If we use suppliers for individual functions of our service or want to use your data for marketing purposes, we will notify you of the relevant procedures. We will also state the criteria that determine the storage period.

Data processing

We only process your personal data in accordance with statutory requirements (Federal Act on Data Protection, Data Protection Ordinance and other relevant provisions), provided that this is required to provide a functional website along with our content and services. Your personal data will generally only be processed after we have obtained your consent. The exception to this are cases where, for practical reasons, it is not possible to obtain your prior consent and the processing of data is permitted by law.

Use of cookies

In addition to the data mentioned above, cookies are also stored on your computer when you use our website. Cookies are small text files that are stored on the hard drive assigned by the browser you are using and send us certain information. Cookies cannot run programs or transmit viruses to your computer. They are used to make the internet service as a whole more user-friendly and effective.

Most browsers accept cookies automatically. However, you can configure your browser settings according to your preferences and refuse to accept specific cookies or all cookies, for example. Please note, however, that in this case you may not be able to use all of the functions of this website.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; please note, however, that in this case you may not be able to make full use of all of the functions of this website. You can also prevent Google from collecting the data produced by the cookie and relating to your use of the website (including your IP address) and prevent Google from processing this data.

This website uses the following session cookies:

  • _gat (HTTP cookie) is used by Google Analytics to restrict the request rate
  • _gid (HTTP cookie) registers a unique ID that is used to generate statistical data about your use of the website

Session cookies store a session ID that can be used to assign various requests from your browser to the shared session. They are automatically deleted when you close your browser. Session cookies allow your computer to be recognised when you revisit our website

This website uses the following persistent cookie

  •  _ga (HTTP cookie, 2 years) registers a unique ID that is used to generate statistical data about your use of the website

Persistent cookies are automatically deleted after a certain time (maximum 14 months), which can vary depending on the cookie. You can delete these cookies at any time in your browser’s security settings.

Use of analysis tools

This website uses Google Analytics, a web analysis service provided by Google Inc. (Google). Google Analytics uses cookies that are stored on your computer and enable your use of the website to be analysed.

However, your IP address is usually anonymised within Switzerland/the EU/the EEA and only then transmitted to Google servers in the US. Therefore, Google will be unaware of your visit to this website unless you are logged into a personal Google account (Google account ‘myaccount’, YouTube, Google Maps, etc.) while visiting this website.

Google does not combine the IP address transmitted to Google Analytics by your browser with other data.

This website uses Google Analytics with the extension ‘_anonymizeIp()’. This means that IP addresses are processed in truncated form, which prevents them being linked to a particular individual.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide the website operator with other services associated with website and internet use.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; please note, however, that in this case you may not be able to make full use of all of the functions of this website.

If you never want to allow Google Analytics, install the browser add-on to disable Google Analytics. Download:
This website also uses Google Analytics to analyse visitor flows across devices, which is carried out via a user ID. You can disable this cross-device analysis of your usage in your customer account under ‘My data’, ‘Personal data’

Third-party provider information

Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Terms of service:
Data protection overview:
Privacy policy:

Use of Google Tag Manager

Our website uses the Google Tag Manager tool. Google Tag Manager allows website tags to be managed via a single interface. Google Tag Manager does not collect personal data, but triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If it has been disabled at domain or cookie level, it will remain in effect for all tracking tags that are implemented using Google Tag Manager.

Your rights

With regard to your personal data, you can exercise the following rights free of charge:

1.   The right to be informed about the processed personal data itself, processing purpose, retention period and/or the criteria for determining this period, source, if necessary disclosure to third parties and type of processing
2.   The right to correct, abbreviate or supplement the processed personal data
3.   The right to restrict processing with regard to the duration of its use as well as its content and scope, and to withdraw your consent at any time
4.   The right to delete or block the processed personal data
5.   The right to submit a complaint to the relevant supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC) –

To assert your rights in accordance with Points 1 to 4, please contact Alfred Müller AG,, quoting ‘Data protection’. If and to the extent that inquiries in accordance with Points 1 to 4 cannot be clearly assigned, we reserve the right to check the identity of the person making the inquiry, if necessary by requesting appropriate documentation and evidence.

Data security

We take technical and organisational measures to protect our website and other systems against loss, destruction or alteration and to prevent unauthorised parties from accessing or distributing your data.

We also take the necessary technical precautions to protect your anonymity and privacy when visiting this website. The industry encryption standard, SSL (Secure Sockets Layer), is used in some areas of the website. This ensures the confidentiality of your personal information over the internet.

This website meets the requirements of Data Protection by Design and Data Protection by Default.

Data protection statement updates

If necessary, this data protection statement will be updated to reflect current developments. The latest version of this data protection statement replaces all previous versions.

This data protection statement was lasted updated on 23/12/2023.